Key Elements 7Cs

1.Context




"www.secretrecipe.com.my" using hybrid design, which is a combination with both aesthetics and functional dimensions. This web page not only focus on its products, services or information, but also largely emphasize about visual elements such as photos, graphics and visually features. There are 3 main factors of functional oriented site which is section breakdown, linking structure and navigation tools. With these 3 factors, the web page is well organize and visitors are easy to understand the navigation choices. The linking section enables user to go back or go to other pages easily.

2.Content


Content are concentrate about any digital information in this web page. It's focus on "what" it going to show to public. Content includes the medium of the digital subject such as text, video, audio and graphics. Not about medium, the message of the digital subject also important, example the product, service and information offerings. This web page is using offering mix, means that the content of this site is include their products, information and services. Besides, it belong to time-sensitive content, so it have a very short shelf life because this web page have to update time to time.

3.Community


Community is a set of interwoven relationships built upon shared interests. A closer relationship between consumer and consumer, consumer and firm. This website provide contest to attract public to continue look on this web page.

4.Customisation


Customisation is to modify by itself or by user. There's 2 types of customisation, personalisation and tailoring. Personalisation allow user to specify their preferences in content selection, features such as log in registration. Tailoring is based on user behaviour for example price, payment term. In this website, they provide both dimensions.

5.Communication




Communication refer to the connection between the website and its users. Communication take 3 types, broadcast, interactive and hybrid. "www.secretrecipe.com.my" support hybrid, which means using both broadcast and interactive, example feedback and E-mail newsletters which is broadcast and feedback which from interactive.

6.Connection




Connection able to link to other sites through a hypertext jump or hyperlink, from one page to another. In this web page, their links are well connected. The link allow user to have maximum information.

7.Commerce




Commerce is a transactional capacity site. Secret recipe web page allow use to buy from the web. They have shopping cart feature allow user buy more than 1 product. Credit card is acceptable.

Design Features

"www.secretrecipe.com.my" is a good web page. They kindly use all the features well into secretrecipe.com. The page download very quickly and no need to wait very long. They using the elements of 800x600 pixel space and other elements (photos, subheads) to break up large areas of text.

Text

The web page background color or the images does not interrupt the text. The text is big enough to read and not too big. This will be an advantage for those people who have eyesight problem. The columns of text are narrower than in a book to make reading easier on the screen.

Navigation

The navigation buttons and bars are easy to understand and provide the visitor with a clue as to where there are, what page of the site they are currently on. The navigation buttons are not too small or not too big, so this will be a advantage for old people.

Link

The links are underlined so they are instantly clear to the visitor. Link colors coordinate with page color.

Graphics

The buttons are not too big and dorky, every images have an alt label. The image link has a matching text link. Graphics and backgrounds use browser-safe colors.

Reason that encourage me visit back to this webpage

Secret Recipe is most of the famous cafe and cake shop among the others in Malaysia. They have delicious meals and cakes. The reason that I always visit back to "www.secretrecipe.com.my" is because they gave me a lot information. For example the cake and their price. If I at outstation or other place and I'm looking for secret recipe branch, I can easily access to their web and check for their location or simple buy from their web.

Useful information can be found on their website such as promotion. I able to check their monthly promotion from there, and can save me lots of time. Beside, they also support other features like career. I'll always come back and visit secret recipe website to know their latest news or to buy cake instantly.